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  Featured news - posted December 15, 2006
The Exact way to load WinTOTAL on to your new PC

Plenty of you will get new PCs in the next few weeks, either for Christmas or as end-of-year tax shelters. What you may not know is there are tools and online support available to make it easier to set up WinTOTAL on your new machine without having to re-invent the wheel.

The most efficient way to have your new machine up and running WinTOTAL in no time is to use Exact, which is bundled with the Vault online backup service. Exact backs up all your WinTOTAL preferences like your digital signature, quicklists, file cabinet settings, and so on so WinTOTAL on your new PC doesn't feel like a brand new installation with all the default settings. Even if you plan on using CDs, DVDs or zip drives for the one-time backup/restore of your files, you'll save yourself a lot of time with system settings by using Exact.

If you have our Elite bundle, you already have Exact, but if you're like a lot of your colleagues, you haven't set it up or you aren't using it to its full potential. If you don't have Elite or the Vault, click here for purchase information.

Once you have Exact set up and working for you, click here to read and print a support document that will take you through the "Exact" steps for using Exact (and the Vault) to move WinTOTAL to your new PC.


Market to Zillow's sales-minded users


Zillow, the online interface that lets homeowners and housing voyeurs estimate the value of real estate from public record data, announced last week it would begin allowing users to post home sale listing information on the site.

The company says it already has a dedicated Web page for more than 60 million homes in the United States, and now allows owners "to plant virtual 'For Sale' signs in their Zillow front yards for free." Free listing capabilities include the ability to upload photos, neighborhood information and brief property descriptions.

Another new feature, in keeping with what Zillow founder Richard Barton calls the "frivolous entertainment value" of the site, is letting homeowners post a Make Me Move price associated with their home. This is supposed to be the value of an offer that would make an owner sell even though their home isn't technically for sale. To go along with their dream price, owners can post photos, information about improvements, and what they love about the property and area. (See an example by clicking here.)

Because we're all about appraiser marketing here, we can't help but think this could be a way to drum up new business from homeowners. People who flag their homes with "Make Me Move" prices on Zillow have identified themselves as at least interested in their home's value. You don't know who's browsing Zillow looking at their and their neighbors' properties, but you know who's giving some thought to what kind of offer would make them sell.

You could search your coverage area on Zillow, browsing all the blue flags (the Make Me Move properties). If you've appraised any of those properties before, contact the owners with an offer to perform a new appraisal of the property to help them decide whether to sell. Or reassure them that they're placing a value on their property that's in line with today's market. Or, just as valuably, tell them they're not.

A recent study of 25 Seattle-area homes by the Seattle Times (article available by clicking here) found that roughly half sold for more than their "Zestimate" values -- what Zillow tells the world they're probably worth -- and half for less. Of those that sold for more, a significant number sold for more than 10 percent more. Homeowners pinning the tail on the donkey by setting a Make Me Move price of X percent more than their Zestimate might be setting themselves up for a raw deal, or selling themselves short.

Regardless of the immediate business potential, as Zillow expands its capabilities to attract more visitors and therefore more ad revenue, its Zestimate values are put into more appropriate context. Homeowners can already post "corrections" to their home's Zestimate, and with the addition of For Sale and Make Me Move listings, there are potentially four different values associated with a given property. To the extent this makes homeowners -- and your lender clients -- view Zestimates more as one possible figure associated with the value of a home and not the last word, that's a good thing for the integrity of the appraisal process and profession.


Time to think about your 2006 tax return


We make and sell software and technology, we don't give tax advice. Hopefully, you already seek professional help with your business' books. If so, consult your tax professional about whether these year-end business and personal tax tips might be right for you:

In some cases, IRS regulations allow small businesses to expense capital equipment costs in the year of purchase, even if you finance them. Ask whether it would be beneficial to buy that new computer system, software (hmmm...) or even a new SUV for use in your appraisal practice before 2006 comes to a close.

If you had any casualty or theft losses that you didn't recoup from insurance or elsewhere, those are usually tax deductible.

2007 will bring new documentation requirements for charitable deductions. Now might be the time to donate cash or old equipment to your favorite charity.

Taking a deduction for mortgage interest? Worried you might owe on your taxes come April 15? You can make an extra mortgage payment this month and add to the amount of interest you paid -- and the amount which is deductible -- in 2006.

Did you change jobs (to a new one at least 50 miles away) and move in 2006? You might have a wealth of deductions related to the relocation if you don't have an employer who helped out.

Finally, a word of caution. Simply working from home does not entitle you to a deduction for a "home office" without more. Your home office generally needs to be your principal place of business, and you're best off having a portion of your home you use exclusively for work. The IRS guidelines for deducting home office expenses are available in PDF form by clicking here, and again, with this and with all the ideas above, consult a tax professional. It may be worth it!

Briefly speaking
Christmas a la mode
We at a la mode are getting ready for our notorious company Christmas party, and our best wishes for a similarly festive season are with all of you. If you celebrate Christmas and/or the New Year please do so more responsibly than we're bound to. If you're simply looking forward to a quieter than normal week or so while not celebrating the holiday(s) yourself, enjoy. Our warmest wishes for a happy, healthy season and new year go out to you all.

Support lines will be open during the holidays.

A pitch to disclose sales
in Texas


Texas may be closer to becoming a disclosure state.

A state bill that would require public sales price disclosures is supported by the state's appraisal districts and at least five Texas cities, the Dallas Morning News reported. Similar bills failed the last couple years.

MLSs provide residential information in the Lone Star State but commercial properties -- and many higher-end homes -- aren't listed on the MLS.

Remembering Pearl Harbor


Last week marked the 65th anniversary of the attack on Pearl Harbor. A very thorough, heartening account of a survivor's return to Hawaii for the occasion can be found here. 89-year-old Denver Gray, a second lieutenant in the Army Air Corps in 1941, still works as a real estate appraiser, in the Atlanta area.

Green not easy


The Associated Press weighed in this week with an article about how appraisers are stubbornly refusing to acknowledge how valuable environmentally friendly, "green" buildings are.

"Green building doesn't even show up on the lenders' radar screens," a developer says. "The attitude is, 'You have to have a great product, great location, great design and great track record and, by the way, if it’s sustainable that's neat.'"

The appraisal industry lacks "hard data to prove that green building is more valuable than any other development." Such as, the article does not say, people being willing to pay quantifiably more for it.

The article ends with our developer saying that there's nothing in green building financially for his company, "but the fact that the appraisal industry is going there, it's a matter of time before the lending community goes there too." We're almost sure that's backwards.

Contact the newsletter


Write the editor at mattb@alamode.com


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