Oklahoma City, OK,  September 10, 2003 - Oklahoma City, OK - Appraisal and mortgage technology provider a la mode, inc. recently announced that Matt Barr has joined the company as Communications Director.

Barr will work with a la mode's Marketing and Product Management departments to provide marketing and substantive content in conjunction with the company's industry-leading products and services, such as its flagship WinTOTAL form filling software, its Mercury Network, which connects lenders, vendor managers and real estate professionals, and its Vault, XSites and CertMail products. He will also be responsible for aspects of the company's corporate communications and media relations.

Most recently, Barr was Managing Editor with October Research Corporation, where he edited the company's Appraisal Intelligence newsletter, a publication for the real estate appraisal industry.

"Matt's credibility with our core customers - real estate appraisers - as well as his significant relationships with members of the mortgage lending community, adds an important dimension to a la mode and value to the way we reach real estate related markets," said Scott Kinnaird, a la mode's Vice President of Business Development. "He has a proven ability to speak to real estate and mortgage lending professionals. Unquestionably, our ability to serve existing customers and establish value propositions for potential customers will be enhanced with Matt helping shape and direct our message."

A native of the Buffalo, New York area, Barr earned a B.A. from Canisius College there, and a J.D. from Chicago-Kent College of Law in Chicago. He spent five years prior to entering the newsletter publishing business managing large-scale real estate development projects for several Fortune 500 companies on a consultant and in-house basis.

"As an observer of and reporter on the appraisal profession, it was easy to see that a la mode was an exciting, dynamic company that keeps its eye on the ball," Barr said. "I'm thrilled to have the opportunity to contribute to its growth and service of new markets - home inspectors, real estate agents, brokers, lenders - as well as its core real estate appraiser constituency."

About a la mode, inc.
a la mode, inc. is the leader in the design, development and support of real estate related software, Internet solutions and electronic document technologies. The company's flagship product, WinTOTAL, is used by more than 50 percent of the nation's appraisers, nearly three times the share of its closest competitor. a la mode's Mercury Network (http://www.alamode.com/mercury) servers delivered more than 13.6 million electronic appraisals in the past 12 months, making it the undisputed leader in paperless real estate transactions.